Cost Benchmarks

Sales & Marketing % of Bookings

Median

25^th-75^th percentile

N=13

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N=13

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Histogram

Segment Sales & Marketing Expense % of ARR Bookings	% of Participants	N
Less than 50%	23.1	3
50%-100%	61.5	8
100%-150%	0.0	0
Greater than 150%	15.4	2

GraphTable