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Winning by Design – CR LTO

Home » Winning by Design – CR LTO
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Summary
  • Bowtie Benchmarks
    • CR 1
    • CR 2
    • LTO
    • CR 3
    • CR 4
    • OTC
    • CR 5
    • CR 6
    • CR 7

LTO: Lead-to-Opportunity Conversion %

Median
25th-75th percentile
N=40
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N=40
Filters (click Filter button below after selecting)
All filters reserved for participating members
Filter by ARR
All <$5M $5M-$20M $20M-$60M $60M-$100M $100M-$250M >$250M NA
Filter by Avg. Deal Size
All <$5k $5k-$25k $25k-$50k $50k-$150k >$150k NA
Filter by Sales Cycle
All <30 days 1-3 months 3-6 months >6 months NA
Filter by Year
All 2020 and Prior 2021 2022 NA

Histogram
LTO vs. Avg. Deal Size

Histogram

Sequence LTO % % of Participants N
1 0% - 5% 48 15
2 5% - 10% 16 5
3 10% - 15% 10 3
4 15% - 20% 10 3
5 20% - 25% 0 0
6 25% - 30% 0 0
7 30% - 35% 3 1
8 35% - 40% 3 1
9 40% - 45% 3 1
10 45% - 50% 3 1
11 50% - 55% 0 0
12 55% - 60% 0 0
13 60% - 65% 3 1
14 65% - 70% 0 0
15 70% - 75% 0 0
16 75% - 80% 0 0
17 80% - 85% 0 0
18 85% - 90% 0 0
19 90% - 95% 0 0
20 95% - 100% 0 0
GraphTable

LTO vs. Avg. Deal Size

ACV LTO Median N
Less than $5k 2.0 5
$5k-$25k 6.9 4
$25k-$50k 3.7 4
$50k-$150 0
Greater than $150k 1
NA 7.6 17
Overall 3.3 40
GraphTable
Winning by Design – CR LTOHabib Ullah2023-01-22T02:40:13+00:00
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