The Data Model
CR 1
CR 2
CR 3
CR 4
Commit
CR 5
CR 6
CR 7


Awareness
Education
Selection
Onboard
Achieve Impact
Growth
LTO (Lead to Opportunity)
OTC (Opportunity to Close)
LTO (Lead to Opportunity)
OTC (Opportunity to Close)
CR 1
CR 2
CR 3
CR 4
CR 5
CR 6
CR 7