Leadership

David led the SaaS investment banking practice for Pacific Crest Securities, later acquired by KeyBank, for almost 20 years. He previously led the software practice at SoundView Technology Group and began his career at CS First Boston. David has been a part of numerous SaaS transactions, including IPOs for Salesforce, ServiceNow, Workday, Veeva, HubSpot, Twilio, Slack, Zoom, UIPath, and DigitalOcean.

In 2010, David established the Pacific Crest SaaS Survey, which was the first benchmarking study of its kind, focused on SaaS company performance, and continues today under KeyBank, with some 500 companies participating each year. Many of the SaaS metrics definitions and industry-accepted terminology originated from this survey. David founded BenchSights in early 2021, with a vision to create a new software & data analytics platform for automating and improving the benchmarking process. BenchSights for Software Sales Compensation Planning & Performance is the first instance of the platform.

David is a three-time alum from MIT, with a BS degree in Computer Science, an MS degree in Operations Research, and an MBA from Sloan.

David brings a unique combination of engineering and web-based marketing experience and has been helping companies achieve value through digital strategies. As COO of BenchSights, he looks forward to putting his expertise to work bringing the Benchsights vision to life.

His experience as founder and president of Third Arm Marketing, a customer-obsessed digital marketing agency, has given him the opportunity to lead digital marketing strategies for dozens of companies in a variety of industries. Prior to founding Third Arm, he held senior leadership roles in several dot-com companies, including Miliary.com (acquired by Monster Worldwide), ClipShow.com, and Learn2.com (acquired by 7thStreet).

David has a BS in Mechanical Engineering from the University of Texas at Austin and an MS in Mechanical Engineering from the University of Nevada, Reno where he was recognized as a US Department of Energy fellow. Beyond work, David loves movies, spicy food and bacon. He’s an avid trail runner and always game for any outdoor adventure.